- This affects shoppers who are looking for the best deal
- When supermarkets like Walmart, Target and Publix began to enter populous areas, products were sold for different prices to compete with one another
- These shoppers are currently have to check advertisements in the newspaper, check online at multiple websites, spend gas returning items that they have found somewhere else
- There are thousands of products with multiple brands for each item.
- I am about 75% sure this problem exist
The prototypical costumer would be someone who is looking to save money and willing to find the best deal.
I found from my three interviews that if the product was considered expensive to them, they would put in more effort to find the best deal. If a product was inexpensive, it was more convenient to buy things on their shopping list at the same store. When it came to online shopping, people are more willing to do research and wait to find the best price. The people I interviewed, agreed when they are do want to find the best price when it comes to groceries is the most difficult. They said in Gainesville there are numerous grocery stores, so finding the best product at the best price is a lot of work.
I thought I would find people caring about how much they spend on products more. I found that is something I pay more attention to than others. I think there is less of an opportunity than I thought. I now think people do whats easiest and convenient. The amount of options we have is too great, from how many grocery stores there are, to how many brands for one product there are. I think costumer feedback is very important. They are the ones that will be using the product. It gives the entrepreneur more insight to the problem that they might not have seen previously. The more input, the better the solution could be.
Megan,
ReplyDeleteI think your idea is great! Everybody wants to get better deals conveniently. In your analysis you understood that convenience will be difficult to achieve and that people are going to do whatever is quick and easy. In my opinion, there is a market for some type of app or device that compares prices quickly. Look at all the travel websites that compare prices; they’re doing well. If you were to create something extremely quick that would help people make split second decisions on where to grocery shop it would work and people would use it. However, if it is too complex to understand and people find it takes a long time, they will just go out and buy whatever because they have better things to spend their time on. All in all, I like your idea as long as there is a quick and convenient solution.
Hello fellow classmate. I really like this idea for an opportunity belief. It’s an everyday occurrence but something that I don’t pay attention to as much as I should. It would have been nice to see what each customer said, but I enjoyed the summary you gave for them all. Also, I appreciate how you say there’s less of an opportunity even after all the work you put into this project.
ReplyDeleteHi Meg,
ReplyDeleteI agree with you that comparing prices can be time consuming and a hassle to deal with. Comparing prices is even more difficult when there are multiple stores to choose from. You did a good job explaining how after your interviews, the opportunity is less of one than you originally thought. I think if there were less options to choose from, your opportunity would have a better shot at existing.